TNT Travel Show 2014 Highlights

Just want for you guys to have a look at what TNT Show looks like and offers!

TNT Travel Show- London

The two biggest travel trade shows in London are the World Travel market and TNT Travel Show. 

TNT Travel Show 

The show is London's largest free travel exhibition and is regarded by travellers as the place to plan and book their annual travel. The TNT Travel Show is held in a convenient Central London location, providing easy access for visitors and exhibitors, and has a proven track record of delivering high volumes of passengers. TNT offered 5,000 FREE tickets to the TNT Travel Show on March 1, 2014, these were snapped up and so we released another 1,000 as well as offering unlimited FAST TRACK places for £2.50. If people weren't able pre-register in time, tickets were just £2.50 on the door on the day!

People attend the travel show to gather information on destinations and even book trips on the day of the show! The travel show has benefits for both visitors and exhibitions, Advantages for a visitor would be that they gather new information on new destinations that they've never heard about, there are travel seminars, Lucky dip where people can get lucky and win holidays, Deals & discounts and travel auctions. What more could you ask for and the travel show is free of charge! 

For exhibitors the benefits are to take booking on the day and a great opportunity to network with multiple tour operators and people. Companies have the opportunity to increase their brand awareness with an active group who are serious about and consistently travelling throughout Europe and beyond. The Travel Show also offers an interactive platform to enable direct contact with consumers, assisting with relationship building and data capture. 

Who exhibits 
Exhibitors are mostly travel related companies. they include:  Tourist Boards and Regional Areas, Travel Tour Operators, Travel Insurance Companies, Travel & Booking Agents, Flight Booking Agents, Travel Equipment Providers, Travel Transport Providers, Gap year Travel, Educational Travel and Independent Travel. There are also a wide range of exhibitors are  who are not travel-based companies that are allowed to exhibit at the show. These exhibitors are closely linked to the travel industry, previous exhibitors included:  Shippers, Recruitment companies, Mobile Phone, Banks and pre-paid credit providers, Travel Guide Publishers, Educational and Training Providers, Volunteering Work Abroad and many, many more.

Stats and Figures for Travel Show Visitor Profile March 2014

» Age 

»» 26% aged 18-24

»» 65% aged 25-34

»» 6% aged 31-35

»» 3% aged 36 +

» Nationality 

»» 45% Australian

»» 28% New Zealander

»» 14% British

»» 13% Other (including South African, Canadian, American, Irish, Polish and French)

» Reasons for attending the TNT Travel Show 

»» 90% Take advantage of show deals & plan/book a trip

» When TNT Travel Show visitors are planning to Travel? 

»» In the next 3 months 79%

»» In 4-6 Months 14%

»» In 7-12 Months 4%

» What destinations do visitors intend to visit in the next year? 

»» On average 47% want to go to Europe

»» 19% want to travel in the UK

»» More than 33% want to travel to long-haul destinations

» How much do visitors spend on their annual travel? 

»» 96% of visitors will spend £500+

»» 79% of visitors will spend £1,000+

»» 57% of visitors will spend £2,000+

» Serious about travel 

»» over 1/3 spend more than £3,000 on travel per annum

References: 

www.tnttravelshow.com 

Types of tourists

Definition of a tourist

A tourist is someone who travels outside of their home for leisure, business or other purposes for more than a 24 hour period. 

Different types of tourists

Tourists are classified according to their needs and reasons for travelling into four broad categories

1. business and professional tourists 
2. leisure and holiday tourists 
3. tourists travelling to visit friends and relatives (VFR)
4. Youth travellers, backpackers and gap year travellers 

Trade fairs attract many different types of tourists seeking different types of holidays and for different purposes. Travel and tourism trade fairs provide exhibitors to cater traveller's needs. Visitors have a chance to find the holiday they most like depending on what type of tourist they are. Travel and tourism trade fairs offer different varieties to choose from.  

A lot of travel and tourism organisations use demographic segmentation such as socio- economics groupings, age, and gender. It is a very popular way of market segmentation as it is relatively easy to identify specific groups and target them specifically:

Socio- economic grouping are characterised into classes from A to E.

·       Class A- Senior managers and professionals, such as managing directors of large firms, doctors and lawyers.

·       Class B- Intermediate or middle- level managers and professionals, such as managers of leisure centres, teachers and accountants.

·       Class C1- supervisory or junior management, administrative or clerical positions, including office managers, receptionists, computer operators and qualified fitness advisers.

·       Class C2- skilled manual workers, such as electricians and carpenters.

·       Class D- semi- skilled and unskilled manual workers, such as cleaners and construction workers.

·       Class E- others in low incomes, including casual workers and those who depend on state benefits and pensions.