Benefits of the exhibitors

For tourism trade fair to happen, it needs organisers, exhibitors and visitors. Organisers get profit and amazing networking opportunities, while visitors get direct access to industry professionals and their products or experience launches of the newest products. But how do exhibitors benefit from the trade fairs?

A list of the possible benefits for the exhibitors is provided below:

· Sales – via a targeted audience of qualified buyers at specialised event.
· Benefits of personal contact in eye-to-eye meetings.
· Opportunities for the audience to see, touch, smell or try before buying.
· A strong brand building environment via product demonstrations, seminars, conferences and sponsorship opportunities.
· The chance to promote brand loyalty via technology displays, hospitality and networking events.
· An ideal platform to launch new products and find sales agents or distributors in new markets.
· The ability to check and evaluate competition.
· Media interaction and press conferences.
· Quality market research opportunities.
· The chance to overcome objections to purchasing decisions.
· Conferencing opportunities to learn more about future industry trends.

Despite all these benefits, exhibitors face huge competition and it is extremely difficult to have a positive return on investment in modern market. Therefore wider research was done and two solutions were found. 

The simple one is to use the consultative service of The International Tourism Trade Fairs Association (ITTFA). The service offers the opportunity to discuss the ins and outs of the business in relation to exhibiting with an industry expert, to look into new avenues, core values, target markets and the inside track on how to exhibit effectively. Experts of ITTFA have deep knowledge and very long experience in the market, therefore their consultative service can transform exhibitors marketing strategy for trade fairs into new, more beneficial one.

Another solution is to use TourismTradeFair.com. It is a new communication channel for the tourism industry as well known as an international tourism trade fair. It is an interactive electronic tool designed specifically to provide the interaction between the company company and its potential customers. Latest internet technologies, innovative communication tools, 24/7 access, reduced costs and availability in 50 languages - these are the additional benefits for innovative companies, who decide to use virtual trade fair as a marketing tool in their strategy. 

As the very first our blog revealed, annual growth of virtual trade fairs and conferences is 56%, therefore tourism trade fairs’ future is expected to turn into the world of technologies and step by step overcome the market of usual trade fairs.

References: (http://www.allworldexhibitions.com/whyvisit.asp) (http://travelworldnews.com/2012/03/21/international-tourism-trade-fairs-association-ittfa-launches-new-consultation-service-for-exhibitors/) (http://www.tourismtradefair.com/about.html)